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Loyalty Website Best Practices for Affiliate Marketers
By Kyle Henrie | June 26, 2008
Are you looking to build customer loyalty of your affiliate website by offering customer incentives to build long-term customer loyalty? Here are some do’s and don’t to help you turn your browsing customer into a loyal customer while increasing your affiliate sales.
DO’S
- Offer a competitive percentage back to your users.
- Use reliable tracking to properly credit your users.
- Make sure to remind users to click on your link before purchase is made to make sure it tracks properly.
- Use offers when available (such as free shipping or coupons).
- If a special offer is available, make the start and end dates known.
- Watch for specific communication from your advertisers concerning your offer and upcoming promotions.
- Offer well converting advertisers on your homepage for maximum commissions.
- Notify advertisers of missed transactions for proper commissions to be paid.
- Notify your specific users that they MUST click on your link before their purchase takes place, to avoid the above issue.
- Work on strategies; E-mail, link, compensation and site layout.
- Most loyalty publishers either do a 50/50 split or a 60/40 split. This means that depending on the commission offer from the advertiser, you will keep 50% of the commission and offer 50% back as a rebate to your member. Or, as in the case of 60/40, you’d keep 60% and offer 40% back as a rebate.
DON’TS
- Do not use incorrect or expired coupon codes or offers such as free shipping.
- Do not state incorrect start and end dates on offers and coupons.
Topics: Affiliate Marketing, Marketing Strategies |
