Facebook content for those who LIKE you

Posted by on December 12, 2010 in Do It Yourself

Having Facebook likes or followers can be a very valuable marketing tool, since new updates on your Facebook page, will also be displayed on your followers Facebook walls.

One way of getting more Facebook followers is to only display attractive content on your Facebook page to people that likes your page.  We will show you how to implement a simple piece of FBML that can hide specific content from non-followers.

If you have some valuable content that your Facebook users are very interested in, creating a special page with this content that followers or Facebook connections can see, can be a very effective way of boosting your Facebook followers.

This trick is typically used by many marketing companies. In the Pepsi example below, you can only see the newest Pepsi videos and content on Facebook if you click the like button.

Creating a Facebook page like the Pepsi example is pretty straightforward.

FBML has a tag called: <fb:visible-to-connection> this tag simply only displays the content within the
<fb:visible-to-connection> </fb:visible-to-connection>tags to Facebook users that has clicked on the Like button on your Facebook page.

To include this functionality to your Facebook page, you need a FBML enabled tab on your Facebook page.

In the FBML tab, you paste the following code:

<fb:fbml version="1.1">
<fb:visible-to-connection><h1>Hi there, fan!</h1>
Welcome to our custom page just for you!
<fb:else><h1>Hi there potential friend!</h1>
This page has exclusive secret content that can only be seen by people who likes us on Facebook!<br/><br/>
<b>Click the "Like" button on top of this page to see the hidden content</b>
</fb:else>
</fb:visible-to-connection>
</fb:fbml>

This code simply shows the secret content within the tag to users who likes your Facebook page, and displays the teaser content within the tags to users who hasn’t yet clicked on “Like”.

Please notice that when you’re applying this code to your own Facebook account you need to be logged out, or be logged in with another account than the admin account for your page!. If you access this page with the admin account, both the content for connections and non connections will be displayed.

As illustrated in the Pepsi example using a appealing graphics might increase number of users who clicks on the “Like” button.

You should definitely experiment with different types of  teaser content to see what converts best for your page.

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