Link Popularity

What is link Popularity? Link popularity is a general representation of the total number of web pages which link to a website (or individual web page). Most of the major search engines support the “link:” operator. Type in “link:” (without the quotation marks) in front of the URL about which you want to learn.

What does this tool do? This tool will query all the major search engines (Google, Yahoo, and MSN) when you enter the “link:” operator with your chosen URL. It will return the total link count for each URL.

Why is link popularity important? Link popularity is important because it is a major factor used by search engines in determining a site’s position in search results. Generally, a site with more inbound links will be positioned higher than a similar site with fewer links. Other factors that are considered include anchor text.

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