Archive for the ‘Online Marketing’ Category

Google Adsense, not for the entrepreneur

Posted: November 16th, 2009 | Author: Henrie Media Inc. | Filed under: Online Marketing | No Comments »

GoogleI have recently found out, from personal experience, that Google does not like the entrepreneur and they especially hate someone who follows proper development standards to use Adsense.  Let me explain. Recently I applied for membership in Google’s Adsense and was approved. I was looking forward to making a few bucks each month from Adsense. I put up my links, checked everything to make sure it was working and then began to watch the stats. After the first three days I made a whopping $3.60! I was on my way … until it happened … I was suspended from Adsense.

Confused and very irritated, I read the email that Google sent telling me that I MAY have been suspended due to click fraud. What? Are you kidding me! Google aledges that I tried to create revenue by clicking on the links that displayed on my website. This was totally not true! In fact, there was no clicks from my website. The only thing I can figure is that they saw a lot of impressions from the same IP address. The reasons for all of the impressions was because we follow a simple rule of development, we test our code before and after deployment.  With this testing, from the same IP address, Google MAY have decided that I was a threat to their system.

I tried to explain my situation to Google via their disabled account reinstatement form. They say they will contact you in the next 7 days about reinstatement or they won’t. They tell you they may let you know if your account is reinstated or maybe they won’t. They don’t guarantee anything – and they delivered! No response, no one to talk to, no way to find out what happened!  Google is so big they don’t care about the entrepreneur just trying to make a little extra money.

What happened to customer service? What happened to communication? What happened to simple courtesy? I guess if you are an Internet giant making money hand over fist, none of this matters. So this is my salute to Google – the global giant that hates entrepreneurs. Keep crushing us down so you can keep growing bigger.

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Ranking in Google Blog Search

Posted: May 3rd, 2009 | Author: Henrie Media Inc. | Filed under: Online Marketing | No Comments »

Google Blog SearchIn a thread in the Cre8asite Forum, they were looking at positive and negative things that can have an affect on your Google Blog Search Rankings. Among the positives he included were:

  • Number of RSS subscriptions
  • Clicks on SERP post links
  • Blogrolls
  • number of “high quality” blogrolls the blog is in
  • ability for visitors to tag posts
  • whether or not people are tagging them
  • References to the blog by sources other than blogs
  • Pagerank

Some negatives he mentioned:

  • if posts come in short bursts or predictable intervals
  • if post content differs from feed version
  • If content includes a lot of spammy words
  • duplicate content
  • if posts are the same size
  • Link distribution
  • If posts mostly link to one site

Do you have any additional ideas or suggestions? Please comment to this post.

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Ranking in Google Maps/Local Search

Posted: April 28th, 2009 | Author: Henrie Media Inc. | Filed under: Online Marketing | No Comments »

Google MapsWhile this one may seem fairly obvious, you need to think about terms a local searcher would use to find your business. They’ll most likely use the city and state in their search, so you’ll want your site to be optimized for those as well as business-specific keywords.  For example, if you run a record store in Nicholasville, Kentucky, you’ll want to optimize for phrases like “Record Store, Nicholasville, Kentucky”, “CD Store, Nicholasville, KY”,  “Music, Nicholasville KY”,  and so forth. If your business is located in a small town, you may also want to optimize for the nearest larger city. Ryan Caldwell at Search Engine Journal discusses some other tips like:

  • Anchor Text + Authority Matters, But Less
  • Local Groupings

There is some good advice in a thread at the Small Business Brief forum, including a post by A.N.Onym who suggests the following tips for ranking in local search:

  • have pages, mentioning your area of service
  • your phone number
  • your physical address
  • directions on how to reach your office
  • use landmarks (“after you pass the Street A and Street B intersection, you’ll see the Eiffel Tower” that’s three landmarks altogether)
  • have links pointing to you from local websites and directories
  • have a domain hosted locally (if locality is your primary concern)
  • have ccTLD (country-specific domain – google.ca, for instance)

Do you have other suggestions? Please comment on this post!

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Ranking in Google News

Posted: April 21st, 2009 | Author: Henrie Media Inc. | Filed under: Online Marketing | No Comments »

Google NewsCovering a recent Search Engine Strategies session, Virginia Nussey with Bruce Clay notes, “News page views are up to trillions monthly.” More and more people are getting their news online. That’s why the newspaper industry is struggling. I don’t have the hard numbers, but I’m willing to bet a significant amount of people are getting news from Google News. She pulled away these things to keep in mind for Google News:

  • Only indexes articles three days old or less
  • Only indexes it once
  • Read Google News Help for Publishers
  • Google News XML Sitemap and monitor it
  • Section names (keywords in News XML Sitemaps)
  • Host “most popular” and “breaking news” sections on your site
  • Sub-headlines or beginning of article copy is pulled in as Meta description

Do you have any other suggestions? Please comment to this post.

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Ranking in Google Image Search

Posted: April 14th, 2009 | Author: Henrie Media Inc. | Filed under: Online Marketing | No Comments »

Google Image SearchDev Basu at Search Engine Journal has a great post up about leveraging rich media for SEO. He talks about video, presentations, and other things, but he also gives some good tips for images. He notes that one in five searches are image searches, and that alt tags and file name optimization are key. He says, “Other tips to double dip in image SEO include”:

  • Add images to your Google Local Business profile
  • Enable Google Image Labeler in your Google Webmaster Tools account.
  • Add images to local business citation sources.
  • Add images to blog posts or news articles for syndication in Google news.

Other suggestions? Please comment on this post!

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Ranking in YouTube

Posted: April 7th, 2009 | Author: Henrie Media Inc. | Filed under: Online Marketing | No Comments »

YouTubeAs you may or may not be aware, YouTube is the 2nd largest search engine behind Google. Those businesses using online video are going to want to maximize their YouTube efforts by employing some easy strategies to gain more visibility.

A few tips we’ve picked up are:

  • An accurate and descriptive title
  • Make sure your description is just that – descriptive. It should be accurate and unique, and use complete sentences.
  • Descriptive keyword tags
  • Avoid keyword stuffing

It’s best not to overlook the social element of YouTube as well. Active participation on the social level will contribute to your views. And let’s also not overlook the fact that YouTube can actually help you rank in Google itself. Other tips include:

  • Use Keyword Rich Descriptions and Tags
  • Include the word “Video” in your titles because people do search for it.
  • Use a link for the very first thing in your descriptions.
  • Make sure and utilize your thumbnails. YouTube pulls these from the 1/4, 1/2 and 3/4 marks. Make them count.
  • Encourage participation by enabling everything.
  • use meta data
  • use captions and subtitles
  • use watermarks
  • use Google Maps integration

Have other tips? Please comment on this post!

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