Loyalty Website Best Practices for Affiliate Marketers

Are you looking to build customer loyalty of your affiliate website by offering customer incentives to build long-term customer loyalty? Here are some do’s and don’t to help you turn your browsing customer into a loyal customer while increasing your affiliate sales.

DO’S

• Offer a competitive percentage back to your users.
• Use reliable tracking to properly credit your users.
• Make sure to remind users to click on your link before purchase is made to make sure it tracks properly.
• Use offers when available (such as free shipping or coupons).
• If a special offer is available, make the start and end dates known.
• Watch for specific communication from your advertisers concerning your offer and upcoming promotions.
• Offer well converting advertisers on your homepage for maximum commissions.
• Notify advertisers of missed transactions for proper commissions to be paid.
• Notify your specific users that they MUST click on your link before their purchase takes place, to avoid the above issue.
• Work on strategies; E-mail, link, compensation and site layout.
• Most loyalty publishers either do a 50/50 split or a 60/40 split. This means that depending on the commission offer from the advertiser, you will keep 50% of the commission and offer 50% back as a rebate to your member. Or, as in the case of 60/40, you’d keep 60% and offer 40% back as a rebate.

DON’TS

• Do not use incorrect or expired coupon codes or offers such as free shipping.
• Do not state incorrect start and end dates on offers and coupons.

SEO Tips for Affiliate Marketers

Below are some SEO tips that we hope many of you will find useful. Time and time again I find these issues from people operating affiliate-based websites. Take the time to fix these things and you should see results.

• Fix any broken links. Broken links cause the site’s relevancy to decrease.
• It is vital to contain a site map on a large site. Links from every page need to link back to the site map in order for search engine spiders to locate the pages.
• Write unique content on your website as often as possible. The more relevant the content, the more a search engine will consider the site valid.
• Ensure that an H1 tag is not below an H2 or H3 tag on your page(s). H1 tags are the most important tags- if they are lower on the page, a search engine will consider not as relevant.
• A helpful tool to fix meta and title tags: http://www.seoworkers.com/tools/analyzer.html These show up as the description in a search engine. For usability purposes, if they do not pertain to a user’s needs, they will not click.
• ALWAYS, always, always track your work using an analytics program to ensure traffic control and conversion rates.