Ranking in YouTube

As you may or may not be aware, YouTube is the 2nd largest search engine behind Google. Those businesses using online video are going to want to maximize their YouTube efforts by employing some easy strategies to gain more visibility.

A few tips we’ve picked up are:

• An accurate and descriptive title
• Make sure your description is just that – descriptive. It should be accurate and unique, and use complete sentences.
• Descriptive keyword tags
• Avoid keyword stuffing

It’s best not to overlook the social element of YouTube as well. Active participation on the social level will contribute to your views. And let’s also not overlook the fact that YouTube can actually help you rank in Google itself. Other tips include:

• Use Keyword Rich Descriptions and Tags
• Include the word “Video” in your titles because people do search for it.
• Use a link for the very first thing in your descriptions.
• Make sure and utilize your thumbnails. YouTube pulls these from the 1/4, 1/2 and 3/4 marks. Make them count.
• Encourage participation by enabling everything.
• use meta data
• use captions and subtitles
• use watermarks
• use Google Maps integration

Have other tips? Please comment on this post!