Loyalty Website Best Practices for Affiliate Marketers

Are you looking to build customer loyalty of your affiliate website by offering customer incentives to build long-term customer loyalty? Here are some do’s and don’t to help you turn your browsing customer into a loyal customer while increasing your affiliate sales.

DO’S

• Offer a competitive percentage back to your users.
• Use reliable tracking to properly credit your users.
• Make sure to remind users to click on your link before purchase is made to make sure it tracks properly.
• Use offers when available (such as free shipping or coupons).
• If a special offer is available, make the start and end dates known.
• Watch for specific communication from your advertisers concerning your offer and upcoming promotions.
• Offer well converting advertisers on your homepage for maximum commissions.
• Notify advertisers of missed transactions for proper commissions to be paid.
• Notify your specific users that they MUST click on your link before their purchase takes place, to avoid the above issue.
• Work on strategies; E-mail, link, compensation and site layout.
• Most loyalty publishers either do a 50/50 split or a 60/40 split. This means that depending on the commission offer from the advertiser, you will keep 50% of the commission and offer 50% back as a rebate to your member. Or, as in the case of 60/40, you’d keep 60% and offer 40% back as a rebate.

DON’TS

• Do not use incorrect or expired coupon codes or offers such as free shipping.
• Do not state incorrect start and end dates on offers and coupons.