Archive for November, 2008
The Power of 3
By Henrie Media Inc. | November 3, 2008
The number 3 has a mystical power for humans. Aside from religious references, this phenomenon occurs in other forms, including communications.
Think of some of the most powerful advertising messages ever: “Just Do It,” “We Try Harder,” or even “I Like Ike.” Call-to-action lines often use the power of 3, as in “Buy It Now” and “One Day Left.”
If you can distill your tagline or call to action down to three words, so much the better. But, don’t just use a three-word phrase because it is a three-word phrase. It must fit your offer, product, or circumstance. You’ll know when you’ve got a winner.
Topics: Affiliate Marketing, Brand Development, Email Marketing, Marketing Strategies, Network Marketing, Search Engine Marketing | No Comments »
Paid Clicks Convert Higher
By Henrie Media Inc. | November 3, 2008
It’s a difficult decision for every Web professional where should we put our budget, time and resources? Paid traffic or natural/organic SEO for traffic? While there are advantages and disadvantages to both types of campaign, Google and Compete believe that paid clicks are more likely to convert in the online retail space.
It should come as no surprise that the role of SEO and advertising is vital in e-commerce. The findings from a joint study (available through a Webinar here) reveal that while both branded and non-brand clicks were important to ROI, paid clicks are more likely to convert than natural clicks. One retail study they were involved with stated that in 7 out of 8 categories tested (the exception was home furnishings) paid clicks were 50% more likely to convert than organic clicks.
The study aimed to quantify the value of search clicks in driving online and in-store sales. Google and Compete documented shoppers search behavior to understand non-converting clicks by monitoring clicks to leading retails websites (e.g. Ann Taylor, Zappos, Buy.com, Ikea, Walmart to name a few) and tracking consumer purchase activity 60 days after the of initial click. Some interesting findings from the study include:
- Up to 33% of all visitors to retail sites come from search
- Up to 55% of paid traffic comes from non-branded clicks
- Up to 49% of purchasers using search click on non-branded search terms
- 32% of mass merchants purchases occur more than 2 weeks after the initial search referral (30% purchase same-session, but 70% purchase later)
- Up to 43% of online shoppers purchase in-store
SOURCE: Website Magazine
Topics: Marketing Strategies, Search Engine Marketing | No Comments »
